It all began with a great, boundless love
for people and what we do
∞ The prologue and the meaning of it all
We grew up in a tasteless world, where imposed trends tell us what to eat, what to drink and who to sleep with.
Tired of all this noise, in 2015 I made my own product, filled with soul, flavour and beauty!
The story of Cheleto LLC, told by its founder Anton Zolotykh
Tired of all this noise, in 2015 I made my own product, filled with soul, flavour and beauty!
The story of Cheleto LLC, told by its founder Anton Zolotykh
2015. Let’s get started
After a midlife crisis and an uncertain search for what people around me liked, it took hundreds of
tastings for HIM to appear — His Majesty the Fried Onion!
It captured the revolutionary spirit of the name Che and the tenderness of summer — with its distinctive flavour and warm memories.
*In fact, after frying hundreds of kilograms of onions, I had one image in my head: Cipollino. While searching for a short, memorable domain name, a company was born with a name that refers to his father, Chipollone.
tastings for HIM to appear — His Majesty the Fried Onion!
It captured the revolutionary spirit of the name Che and the tenderness of summer — with its distinctive flavour and warm memories.
*In fact, after frying hundreds of kilograms of onions, I had one image in my head: Cipollino. While searching for a short, memorable domain name, a company was born with a name that refers to his father, Chipollone.
2021. Years will pass
there will be children
My brother and I would launch super-healthy breakfasts under the brand
ME:LO:DY am
Muesli roasted with love and a carefully balanced blend of ingredients.
Without any advertising spend, our product breaks into the Chinese and Middle Eastern markets.
The director’s brother, Alexey, takes up the story
My brother and I would launch super-healthy breakfasts under the brand
ME:LO:DY am
Muesli roasted with love and a carefully balanced blend of ingredients.
Without any advertising spend, our product breaks into the Chinese and Middle Eastern markets.
The director’s brother, Alexey, takes up the story
2022. One drop
We saw how a small amount of freeze-dried cherry changes and brings out the flavour of granola.
Hey, wow!
We find the perfect spice combination for fried onions!
Bingo. A sensation! Add just a little Spanish smoked paprika to the onions, and the flavour of a hot dog opens up SO MUCH that it becomes something completely different!
Sales across all petrol stations tripled! Anton continues the story
Hey, wow!
We find the perfect spice combination for fried onions!
Bingo. A sensation! Add just a little Spanish smoked paprika to the onions, and the flavour of a hot dog opens up SO MUCH that it becomes something completely different!
Sales across all petrol stations tripled! Anton continues the story
2023. Titanomachy
After spending over a year searching for convenient packaging, we did it!
Speciō
A brand of carefully selected spices!
Sourced from every corner of the world. Bringing out and adding flavour to thousands of dishes every day.
We focused on marketplaces, explains Svyatoslav, co-founder of Speciō, but we were surprised when professional kitchens and other HoReCa businesses became our leading customers by the end of the year
Speciō
A brand of carefully selected spices!
Sourced from every corner of the world. Bringing out and adding flavour to thousands of dishes every day.
We focused on marketplaces, explains Svyatoslav, co-founder of Speciō, but we were surprised when professional kitchens and other HoReCa businesses became our leading customers by the end of the year
2025. Wherever you are
We created ultra-convenient packaging: an alternative to the 15 g sachets found in shops, in airtight bottles.
At home? At a barbecue? On a trip?
— we are right here!
Home is where someone is waiting for you! Our spices, for a start :)
We fill our containers with meaning, flavour and impeccable aesthetics!
At home? At a barbecue? On a trip?
— we are right here!
Home is where someone is waiting for you! Our spices, for a start :)
We fill our containers with meaning, flavour and impeccable aesthetics!
2025. Frying with flavour
For us, crunch is an art!
But onions alone won’t fill you up, so we created a whole range of expertly fried vegetables: broad beans, sweetcorn, chickpeas and peas.
“Oh my, this tastes incredible!” In our customers’ words :)
But onions alone won’t fill you up, so we created a whole range of expertly fried vegetables: broad beans, sweetcorn, chickpeas and peas.
“Oh my, this tastes incredible!” In our customers’ words :)
2026. we’ve come up with something
Eats easy — Make this world cheesy!
We’ll tell you a little later :)
We’ll tell you a little later :)
∞ OUR MISSION
The rules of marketing say you absolutely must have a MISSION!
Here it is: we make products for ourselves, we live them and we love them! If you like them too, that means we share the same MISSION! :)
We welcome every kind of collaboration!
Especially:
We’re now in our fourth month of looking for the best stand for our bottles. Ideas and suggestions are welcome at Contact
Stay in touch
+7 499 994 47 25
info@cheleto.com
info@cheleto.com